# McGill Neonatology Fellowship Program

## INSTITUTIONAL WEBSITE LAUNCH

**Client**  
McGill Neonatology Fellowship Program

**Category**  
Website Design, Custom Tracking Software

**Tags**  
WordPress, SEO, Web Design, PHP Administration Backend

**Project url**  
[https://mcgillneonatology.ca](https://mcgillneonatology.ca)

The client had a DYI website with GoDaddy. They found that they were unable to maximize the SEO potential of their web presence with an inexpensive website builder. They consulted MAX Website Design and we found a beautiful pre-built theme for them that we were able to install and update meta tags to ensure high visibility in their market area.

Google Analytics and Adwords were adjusted for this client as well as implementing conversion tracking for their ad spend.

Google and Bing Local Business Listings were updated with the correct info and settings were adjusted to ensure that their business was easily found with map searches in both platforms.

### Project Breakdown

- Programming: 35%  
- Usability & Design: 20%  
- Testing: 30%  
- SEO: 15%

# MAIN STEPS & RESULTS

1. Current site evaluation. Projected site needs. Brainstorming with client. Image selection with client.
2. Creative brainstorming, content creation, competitor analysis.
3. Website Development, testing, Google Analytics and Adwords integration

[Visit Website](https://mcgillneonatology.ca/)